Wed. May 22nd, 2024

Are you a budding game developer with a winning idea for the next big Sega hit? If so, you might be wondering if the company is open to accepting game ideas from outside sources. In this comprehensive guide, we’ll explore the ins and outs of submitting your game idea to Sega, including the company’s history of accepting external pitches, the process for submitting your idea, and what to expect if your idea is selected. So, whether you’re a seasoned game developer or just starting out, read on to find out if your game idea has what it takes to make it to the Sega big leagues.

Quick Answer:
Sega does accept game ideas from individuals and organizations, but the process of submitting and reviewing these ideas can be complex. Interested parties should first review Sega’s guidelines and requirements for game submissions, which can be found on the company’s website. These guidelines outline the types of games Sega is interested in, as well as the information and materials that must be included in a submission. It’s important to note that Sega receives a high volume of game ideas and submissions, so it may take some time for a response. However, if a submission meets Sega’s requirements and aligns with the company’s interests, it could result in a successful partnership or publishing deal.

What is Sega?

The History of Sega

Sega is a multinational video game company that was founded in 1960 in Honolulu, Hawaii. The company’s name is a portmanteau of the words “Service Games,” which reflects its origins as a coin-operated amusement machine company. Over the years, Sega has expanded its operations and now produces a wide range of video game consoles, software, and accessories.

Sega’s history is marked by several key events that have shaped the company into what it is today. In the early years, Sega primarily focused on manufacturing and distributing coin-operated arcade games. One of its most popular arcade games was “Periscope,” which was released in 1974 and featured a submarine simulator that allowed players to control a periscope to find and shoot enemy ships.

In the 1980s, Sega entered the home console market with the release of its first video game console, the SG-1000, in 1983. The console was not a major success, but it paved the way for Sega’s more popular consoles, such as the Master System and the Mega Drive, which were released in 1985 and 1988, respectively.

The 1990s were a golden age for Sega, with the release of several iconic consoles and games, including the Sega Genesis, Sonic the Hedgehog, and Mortal Kombat. However, the company faced stiff competition from rival console manufacturers Nintendo and Sony, which ultimately led to Sega’s exit from the hardware market in 2001.

Since then, Sega has focused on developing and publishing video games for other platforms, such as PC, mobile devices, and consoles. The company has also expanded its business to include other areas, such as online gaming and healthcare.

Today, Sega continues to be a major player in the video game industry, with a diverse portfolio of games and a strong reputation for innovation and creativity. Whether you’re a seasoned game developer or just starting out, understanding Sega’s history can give you a better understanding of the company’s values and priorities, which can help you decide whether to submit your game ideas to them.

The Current State of Sega

In recent years, Sega has undergone a significant transformation. The company, which was once primarily known for its console hardware and iconic games such as Sonic the Hedgehog, has shifted its focus towards a more diverse range of products and services.

One of the most notable changes has been Sega’s move into the mobile gaming market. The company has developed and published a number of successful mobile games, including the popular puzzle game “Crossy Road” and the mobile version of “Sonic the Hedgehog.”

In addition to mobile gaming, Sega has also expanded its reach into other areas of the entertainment industry. The company has produced several anime series based on its popular game franchises, such as “Sonic X” and “Sailor Moon Crystal.”

Sega has also made a number of strategic acquisitions in recent years, including the purchase of Amplitude Studios, a French video game developer, and the acquisition of Creative Assembly, a British video game developer known for its historical strategy games.

Despite these changes, Sega still remains committed to its core gaming business. The company continues to develop and publish games for consoles and PC, with a focus on franchises such as Sonic, Total War, and Yakuza.

Overall, the current state of Sega is one of evolution and adaptation. The company has successfully diversified its product offerings and expanded its reach into new markets, while still maintaining its core focus on gaming.

How to Submit Your Game Idea to Sega

Key takeaway: Sega, a multinational video game company, has a rich history in the gaming industry, and has expanded its reach into new markets while still maintaining its core focus on gaming. Sega is committed to developing and publishing games for consoles and PC, with a focus on franchises such as Sonic, Total War, and Yakuza. The company prefers to receive submissions via email and follows specific formatting or submission requirements outlined in the guidelines.

The Official Submission Process

Submitting your game idea to Sega can be an exciting and rewarding experience, but it’s important to follow the correct process to ensure your idea is considered. Here’s a step-by-step guide on how to submit your game idea to Sega:

  1. Review the Submission Guidelines
    Before submitting your idea, it’s important to review Sega’s submission guidelines. These guidelines outline the types of games Sega is interested in, the required submission materials, and the contact information for the Sega submission team. By reviewing these guidelines, you can ensure that your idea is a good fit for Sega and that you have all the necessary materials prepared.
  2. Prepare Your Submission Materials
    To submit your game idea to Sega, you’ll need to prepare a few key materials. These may include a detailed game design document, concept art, prototype gameplay footage, and a brief summary of your game’s story and mechanics. It’s important to present your idea in a clear and concise manner, highlighting its unique features and why it would be a good fit for Sega.
  3. Submit Your Materials
    Once you’ve prepared your submission materials, you can submit them to Sega using the contact information provided in the submission guidelines. Sega prefers to receive submissions via email, so be sure to include all the required materials and follow any specific formatting or submission requirements outlined in the guidelines.
  4. Follow Up on Your Submission
    After submitting your materials, it’s important to follow up with Sega to ensure they received your submission and to express your interest in working with them. You can do this by sending a polite email to the submission team, asking about the status of your submission and reiterating your enthusiasm for the opportunity to work with Sega.

By following these steps, you can increase your chances of having your game idea considered by Sega. Remember to be patient and persistent, and don’t be discouraged if you don’t receive an immediate response. Sega receives many submissions, so it may take some time for them to review your materials and get back to you.

Tips for Submitting Your Idea

  • Make Sure Your Idea is Original and Unique: When submitting your game idea to Sega, it’s important to ensure that your idea is original and unique. Avoid copying or borrowing ideas from other games or sources. This will show that you have put effort into creating something new and original.
  • Provide a Detailed Description of Your Idea: Sega receives a lot of game ideas every day, so it’s important to make sure that your idea stands out. Provide a detailed description of your game idea, including the storyline, gameplay mechanics, and target audience. This will help Sega understand your vision and determine if it aligns with their goals.
  • Create a Prototype or Demo: A prototype or demo is a great way to showcase your game idea and demonstrate its potential. This will help Sega see your idea in action and get a better understanding of what you’re trying to achieve. It’s important to keep in mind that a prototype or demo doesn’t have to be fully polished or complete, but it should be enough to convey your idea effectively.
  • Keep it Simple and Concise: When submitting your game idea to Sega, it’s important to keep it simple and concise. Avoid using jargon or technical terms that may be difficult for Sega to understand. Focus on the key aspects of your idea and explain them in a clear and concise manner.
  • Be Open to Feedback: Sega may provide feedback on your game idea, so it’s important to be open to constructive criticism. This feedback can help you improve your idea and make it more appealing to Sega. Keep in mind that Sega receives a lot of game ideas, so it’s important to be patient and persistent in your efforts to get your idea noticed.

What Kind of Game Ideas Does Sega Accept?

Genres Sega is Interested In

When it comes to the types of game ideas that Sega is interested in, the company tends to focus on certain genres. These genres include:

  • Action-Adventure Games: Sega is particularly interested in action-adventure games that offer a mix of fast-paced combat and exploration. Games in this genre often feature a strong narrative and memorable characters, making them appealing to a wide range of players.
  • Sports Games: As a company that has a long history of producing sports games, Sega is always on the lookout for new and innovative ideas in this genre. They are interested in ideas that push the boundaries of what is possible in sports games, such as new gameplay mechanics or unique settings.
  • Role-Playing Games (RPGs): Sega has a strong tradition in RPGs, and they are always interested in new ideas in this genre. They are particularly interested in games that offer a deep and engaging story, memorable characters, and unique gameplay mechanics.
  • Fighting Games: Sega has a long history of producing successful fighting games, and they are always interested in new ideas in this genre. They are looking for games that offer fast-paced, intense combat, as well as unique and innovative gameplay mechanics.

Overall, Sega is open to a wide range of game ideas, but they tend to focus on these four genres in particular. If you have an idea for a game that falls within one of these genres, it may be worth considering submitting it to Sega for consideration.

Common Themes in Successful Sega Games

Sega has a long history of producing successful games across various genres. By examining some of the most popular Sega games, we can identify common themes that seem to resonate with players.

  1. Engaging storylines: Many successful Sega games have compelling storylines that draw players in and keep them engaged. These stories often feature interesting characters, complex plot twists, and engaging world-building.
  2. Innovative gameplay mechanics: Sega games that stand out often feature unique and innovative gameplay mechanics that set them apart from other games in the market. These mechanics can be as simple as a new control scheme or as complex as a fully realized physics engine.
  3. High replayability: Sega games that are popular with players often have high replayability, with multiple paths to success and plenty of secrets to uncover. This keeps players coming back for more, even after they’ve completed the game.
  4. Challenging difficulty: Sega games are often known for their challenging difficulty, which keeps players on their toes and adds to the overall sense of accomplishment when they finally overcome a tough boss or level.
  5. Immersive environments: Sega games that feature immersive environments, whether they’re set in a fantasy world, a futuristic city, or a post-apocalyptic wasteland, tend to be more successful. These environments are richly detailed and provide a sense of place that helps players become fully immersed in the game world.

By understanding these common themes, aspiring game developers can get a better idea of what kind of game ideas might be more likely to succeed on the Sega platform.

What Sega Looks for in a Game Idea

When it comes to what kind of game ideas Sega accepts, the company looks for innovative and unique concepts that have the potential to stand out in the competitive gaming industry. Here are some factors that Sega considers when evaluating game ideas:

  • Originality: Sega seeks game ideas that are fresh and original, with unique gameplay mechanics or storylines that set them apart from existing games.
  • Marketability: Sega considers the potential market for the game idea, including the target audience and the expected sales volume. The game idea should have broad appeal and be able to generate sufficient revenue to justify the investment required to develop and market it.
  • Technical feasibility: Sega evaluates the technical feasibility of the game idea, including the required hardware and software specifications, as well as the resources needed to develop and launch the game.
  • Playability: Sega assesses the playability of the game idea, including the level of challenge, the user interface, and the overall gameplay experience. The game idea should be fun and engaging for players, with a strong emphasis on replayability and long-term engagement.
  • Brand fit: Sega considers whether the game idea aligns with the company’s brand values and vision, as well as its existing portfolio of games and franchises. The game idea should complement and enhance Sega’s existing offerings, rather than competing with them.

Overall, Sega looks for game ideas that have the potential to be successful in the marketplace, while also aligning with the company’s strategic goals and values.

The Benefits of Getting Your Game Idea Accepted by Sega

The Potential for Success

Securing a game idea acceptance from Sega can lead to immense potential for success in the gaming industry. The company boasts a rich history in the development and publishing of highly acclaimed and commercially successful games across various platforms. Here are some of the benefits that come with getting your game idea accepted by Sega:

Leveraging Sega’s Strong Brand Reputation

Sega has a strong brand reputation in the gaming industry, known for its iconic franchises and beloved characters. Having your game idea accepted by Sega can leverage this reputation, giving your game an automatic boost in visibility and recognition among gamers. This increased exposure can help attract a larger player base, resulting in higher sales and increased revenue.

Access to State-of-the-Art Development Resources

Sega has access to state-of-the-art development resources, including advanced game engines, software tools, and experienced development teams. With your game idea accepted by Sega, you’ll have access to these resources, enabling you to create a high-quality, polished game that can compete with the best in the industry. This can lead to higher player satisfaction, positive reviews, and improved sales performance.

Global Distribution and Marketing Support

Sega has a vast global distribution network and a strong marketing presence, allowing them to effectively promote and distribute games worldwide. By having your game idea accepted by Sega, you’ll gain access to their distribution channels and marketing resources, increasing the chances of your game reaching a wider audience and generating higher sales revenue. This support can also help your game gain critical acclaim and industry recognition, further boosting its success.

Opportunities for Franchise Development

Sega has a history of creating successful franchises, such as Sonic the Hedgehog and Yakuza. If Sega accepts your game idea, it opens the door to potential franchise development, leading to recurring revenue streams and long-term success. Developing a successful franchise can lead to increased brand recognition, customer loyalty, and a dedicated fan base, driving sustained growth and profitability for your game.

In summary, having your game idea accepted by Sega can unlock a world of potential for success in the gaming industry. From leveraging Sega’s strong brand reputation to accessing state-of-the-art development resources, global distribution, and marketing support, the benefits of Sega accepting your game idea are numerous and can contribute significantly to your game’s success.

The Opportunity to Work with a Legendary Gaming Company

As one of the most recognizable names in the gaming industry, Sega has a long and storied history of producing some of the most iconic and beloved video games of all time. From Sonic the Hedgehog to Super Mario Bros., Sega has been responsible for bringing countless hours of entertainment to gamers around the world.

For aspiring game developers, the opportunity to work with a company like Sega can be a dream come true. Not only does it provide the chance to work with some of the most talented and experienced developers in the industry, but it also offers the opportunity to be a part of a legendary gaming company with a rich history and a bright future.

For many developers, the opportunity to work with Sega can be a career-defining moment. The company has a reputation for producing some of the most innovative and groundbreaking games in the industry, and being a part of that process can be incredibly rewarding. Whether you’re a seasoned veteran or a fresh-faced newcomer, the opportunity to work with Sega can be a once-in-a-lifetime chance to make your mark on the gaming world.

In addition to the professional benefits of working with Sega, there are also a number of personal rewards that come with being a part of such a prestigious company. From the opportunity to network with other industry professionals to the chance to be a part of a tight-knit community of developers, working with Sega can be a truly enriching experience.

Of course, the opportunity to work with Sega is not without its challenges. As one of the most competitive and fast-paced industries in the world, the gaming industry can be incredibly demanding and stressful. However, for those who are willing to put in the hard work and dedication required to succeed, the rewards of working with Sega can be truly unparalleled.

In conclusion, the opportunity to work with a legendary gaming company like Sega is a chance that few aspiring game developers will ever get. For those who are lucky enough to be given the opportunity, it can be a truly transformative experience that can lead to a lifetime of success and fulfillment in the gaming industry.

The Chance to Make a Difference in the Gaming Industry

When you submit your game idea to Sega, you are not only entering into a potential partnership that could lead to the realization of your vision, but you are also taking a step towards making a difference in the gaming industry.

The gaming industry is constantly evolving, and there is always room for new and innovative ideas. If your game idea is accepted by Sega, you have the opportunity to bring something unique and fresh to the market, which could potentially change the way people play and experience games.

Additionally, by working with a major player in the industry like Sega, you have access to resources and expertise that can help you bring your game to life in the best possible way. This can include access to cutting-edge technology, experienced developers, and marketing support to help your game reach a wider audience.

In short, getting your game idea accepted by Sega not only gives you the chance to bring your vision to life, but it also gives you the opportunity to make a lasting impact on the gaming industry as a whole.


1. Does Sega accept game ideas from the public?

Yes, Sega does accept game ideas from the public. They have a process in place for reviewing and considering game ideas submitted by individuals and groups. However, it’s important to note that not all ideas will be accepted or pursued by the company.

2. How can I submit my game idea to Sega?

You can submit your game idea to Sega through their official website. They have a dedicated section for game submissions where you can fill out a form with your idea, including a description, gameplay mechanics, and any other relevant information. It’s important to note that you may need to agree to certain terms and conditions before submitting your idea.

3. What types of game ideas is Sega looking for?

Sega is always on the lookout for innovative and unique game ideas that can appeal to a wide range of audiences. They are particularly interested in ideas that are creative, engaging, and have the potential to stand out in a crowded market. That being said, it’s important to keep in mind that Sega primarily focuses on console and PC games, so ideas that fit within those categories are more likely to be considered.

4. How long does it take for Sega to review a game idea?

The review process for game ideas can vary in length, and there is no set timeframe for when you can expect to hear back from Sega. It’s important to be patient and understand that the company receives a large number of game ideas on a regular basis. If your idea is selected for further consideration, you will typically receive some form of communication from Sega.

5. Can I still work with Sega if my game idea is rejected?

If your game idea is rejected, it’s important to remember that this does not necessarily mean that you cannot work with Sega in the future. You can always resubmit your idea at a later date if you make significant changes or improvements to it. Additionally, Sega may consider other ideas you have in the future if they align with the company’s goals and interests.

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